A SUCCESSFUL BUSINESS MODEL

Vente privée, the site consists with a great business Model & Marketing strategy. This is one of top online seller. With a good experience they already have relation more than 850 world famous companies. Who offer sometimes almost 40 to 70% discount.
Faced with an attitude of very opportunist purchase price criterion becomes central. A solution, shopper discount by clicking eventual sales who offer discounts up to-70 %.
If consumers choose to buy clothing on the internet, it is above all for the better price that offers this sales channel. 65 % of adult clothing buyers want to benefit from lower prices and 35 % save time. A mode of consumption that has just confirmed the last Research Centre for the study and observation of the living conditions survey, published on 28 may, because thanks to Internet, 77 % of French declare to save money by better comparing offers between them, while 30 % take more pleasure to buy by equation outlining their desires.

Internet is seen as the most competitive circuit compared to traditional distribution channels. Under the MFI (Money Flow Index) on the period July 2007, analyses June 2008 purchased female clothes online prices were lower by approximately 15 % to the market average and stall for the male cloakroom. An observation that may seem surprising considering the discount percentages announced.
The sale of clothing on the internet at EUR two billion in 2008, 20 % devoted to private sales and discount purchases. The seventy players in the private sales grow near 50 % but generally, the weight of the items sold at a discount price is important on the Internet, since it accounts for 50 % of the business figure done online against 30 % across the clothing market. The part of the Internet continues to make progress in textile sales 24% by 2008, and its progress margin remains strong, because Internet represents only 4.7 % of spent money in 2008, while in the Anglo-Saxon countries this share now exceeds 10 % of the market.
Though the type trade-off remains a "man" easy more than 35 years, 25-44 years, women who buy proportionately more on the Internet, because they have less time and buy also for their children. Internet users, feminization trend prompted Institute studies Millward Brown to compiled at the beginning of this year, the portrait type seven categories of European women addicted Internet. Which the "Princess Fashionista" ("18 % of European vs. 13 % of French" of flambeuses attracted brands)

End of 2008, according to the NetRatings, Institute near four people out of ten consultants each month at least one of the top ten textiles, e-commerce sites which the historical actors in distance selling. Their audience jumped by almost 20 %, which are 11 million Internet users before their screen to monitor mode trends. Redoubt, 3 Swiss, continue to manage the transition from paper to Internet catalogue while being faced with the growing success of eventual sales as sale such as Vente privée.com, Achat-vip or EspaceMax.