
If your goal is to make money (whether by operating your company or becoming acquired), you’ll need to find a compelling revenue generating model sufficiently early to be able to execute your plan. There’s a reason why potential investors drill entrepreneurs about the revenue model for the business - it’s because a business typically must earn revenues to succeed.
Crowdspring revenue model is simple: people pay to the company; they make a 15% commission on the awards offered by buyers in the crowdspring marketplace. Type of revenue in crowdsourcing as under:
Type of Revenue Revenue sources
Direct revenue from customers/ Member of the service:
Revenue from access to the community ( rare)
Revenue from access to enhanced service ( e.g. more storage space, more futures)
Revenue from letting members realize and sell their creations ( e.g. printing physical books)
Revenue from selling created output to the members of community
Revenue from more sales of existing products to an increased customer base
Direct revenue from third parties (Other businesses):
Revenue from access to the community ( Partnering)
Revenue from selling created output third parties ( e.g. B2B clients)
Revenue from selling data on member- customer base (e.g. for market research)
Revenue from advertising
Indirect revenue:
Connecting with customers in novel ways more relevant ways
Gaining expiring in two way, multimode method of connecting with customers
Leaming something about customers that was never know before
Involving customers in telling and sharing brand/ Company story
Moving up in the customers trust hierarchy
Increasing brand loyalty, Decreasing chum
Getting direct feedback in real time
Speeding up development cycle and time to market
CROWDSPRING:
Lead by example at all times. You’re not a true leader merely because of your title Never stop learning - do whatever it takes to become a better leader Use the right words. What you say as a leader always matters Appreciate differences. Use people’s differences as a source of strength for the entire team Motivate yourself. You cannot motivate others unless you motivate yourself Collaborate with your team to innovate instead of pushing ideas on them Empower people around you to succeed give them responsibility and authority. Treat others with compassion and respect. Don’t just tell them they are important. Show them. Promote a collaborative culture where everyone is a leader
CROWDSPRING allows users to share personal information to complete transactions and to enter into agreements with each other (such as the project contract). Encourage you to respect the privacy of others. To help protect the privacy of all users, allow only limited access to other users' contact information to facilitate transactions. When users are involved in a transaction (after a project winner is selected), they will have access to each other's name and contact information. You agree to use another user’s information only for:
CROWDSPRING transaction-related purposes that are not unsolicited commercial messages;
Other purposes that the other user expressly permits.
There’s no doubt that Crowdsourcing is big business. According to IHL Consulting Group self-checkout alone is projected to be worth $1.2 trillion by 2009. Customers helping themselves or each other works because most people are served quicker, more accurately and leave with a stronger relationship to the company or product then they arrived with. For some of us this is hard to believe. I much prefer being served. But I am being retrained.
I liked the very detailed presentation of the company, nevertheless it would have been nice to learn something about how the model could apply to other industries and how to further extend their business.
ReplyDeleteA great analysis on source revenue but it would be great to focus more on customers and suppliers problems and to develop growth model for the business.
ReplyDeleteDavid your work is getting better, but still too general and in this post offers info not relevant to the assigned case, e.g. revenue sources.
ReplyDeleteNeed more alternative revenue sources, growth potential + application to other industries.
Please put your Netvibes link in the blogroll - need to add resources.