Think cloths:

Think!clothing was set up to address the dearth of attractive fairly traded womenswear available in the UK and to provide India's rural and urban poor with a means of income earned through traditional handloom weaving and garment production. Besides creating employment for disadvantaged people, the co-operative organisations producing the goods use a percentage of the proceeds to initiate health and development projects beneficial to their employees and others in need.
In order to help their suppliers obtain raw materials, they advance payment for the goods - either 50% or 100% depending on their request. Unlike many Western chain stores we do not ask for four-week turnarounds on delivery, knowing the pressure this puts factory owners under, demanding their staff work excessive hours. Instead we work to delivery targets acceptable to our suppliers.
Many employers are reluctant to employ those of a lower caste, not least because of the reactions of their existing staff of a higher caste. With no access to education and lack of employment in rural areas, these people never have the opportunity to pull themselves out of poverty.
As well as paying a fair wage, Imagination offer a full social and personal development programme to all employees, including free medical and dental care, interest free personal loans, a retirement scheme, sport/fitness activities and educational classes. These benefits would not be possible without the proceeds from handloom weaving.

The cornerstones of their trading policy are:
Ensuring fair pay for the artisans;
Reinvesting sales proceeds in development programmes;
Empowering the artisans by providing a market for their product and the means to earn their own living;
Supporting the artisans by providing design and product development advice from experts and professionals;

Aims and objectives:
To show that fairtrade fashion does not involve sacrificing style for substance, or values for style.
To show the fashion world that a business can be run ethically without exploiting people or the environment.
To promote traditional weaving skills that are gradually dying out due to industrialization.
To take environmental and ethical effects into consideration in all business decisions.
To raise awareness of the unethical practices prevalent in the fashion industry.

Fair trade:
These are the basic tenets of fair trading,

Fair price for the product :- making sure that the individual producers got paid a living wage in accordance with their effort and the local economy. One aspect of this policy includes a portion of the price being reinvested in the local community.

Creating opportunities :- Economically disadvantaged artisans rarely have access to commercial markets except through unscrupulous middlemen creaming off the profit by helping them create products more suitable for Western tastes, we can help them increase their orders.

Working conditions: - Ensuring that all goods are made in a safe, clean and healthy environment without the use of child labour and no unreasonable overtime demands.

Capacity building and order continuity: - By showing supplier loyalty, we can build on our working relationships and enable our suppliers to rely on continuous orders to create regular employment.

Gender equity: - Women have often been marginalised in the past, probably because our parents told us that good girls never make a fuss. Sadly, these antiquated attitudes are still prevalent in many developing countries. Traditionally, the textile industry has employed legions of women, monopolised by men in positions of authority. Fair trade aims to rectify this imbalance.

Environmental practice :- Sound environmental practices go hand in hand with the ethical treatment of human beings. Creating products in a way that is responsible to the planet, using indigenous materials where possible.

Transparency and accountability: - Retails giants and global conglomerates shroud their accounts in secrecy. Makes you wonder what they've got to hide, doesn't it?

Upholding human rights :- By encouraging social justice, good environmental practice, sound working practice, freedom of association and economic security for all employees.

Campaigning: - Against the current unfair trading systems and subsidies that unfairly balance the global market in favour of rich countries and retail giants with huge commercial clout.

Consumer awareness raising: - Think little ol' you has no power over the commercial giants? Go check out your local out of town superstore supermarket. How do you think they got so big and powerful, huh? Your consumer decisions have more global impact than your vote.

Encouraging traditional crafts and skills: - Ensuring that age-old skills and crafts do not die out due to industrialisation and lack of demand.